Our Owners

On 6 June 2017, Super Group became an independent entity within the Jacobs Douwe Egberts’ (JDE) global coffee and tea portfolio. Given its illustrious success over the last 30 years as a leading Asian integrated instant food and beverage brand owner and manufacturer, Super Group will play a key role establishing and expanding JDE’s footprint throughout Asia.

Super Group and JDE share the same mission of serving high-quality coffee, offering iconic brands to valued customers and a common goal underpinned by the strong combined portfolios of both companies. The Management of Super Group looks forward to embarking the next phase of their journey with JDE as the teams continue to work towards driving one culture across the region, while protecting and respecting the legacy of Super Group’s success.

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