Super is a leading regional integrated instant food and beverage brand owner and manufacturer. Founded in 1987, Super has built a strong foundation based on an integrated business model with twin engines of growth – namely the BC segment and FI segment.
In the BC segment, the Group manufactures and distributes branded consumer products, primarily instant coffee, instant cereals and instant tea mixes products. Super is one of the leading players in the instant food and beverage industry in Southeast Asia with a portfolio of over 160 instant beverages and food products and a distribution network across 65 countries.
Supporting the BC segment, the FI segment has given the Group a competitive edge with shorter lead times and greater control over production quality. Super is one of the few companies in the world with raw material selection and manufacturing capabilities in instant soluble coffee powder, cereal flakes and non-dairy creamer. The Group currently operates 15 strategic manufacturing facilities across Asia. Super believes that its 3-pronged strategy of branding, product innovation and diversification will pave the way for the company’s growth in the longer term.
Listed on the Singapore Stock Exchange since 1994, Super maintains its headquarters in Singapore. It is also a benchmark component of the FTSE ST Mid-cap Index, FTSE ST All-Share Index and the FTSE ST Consumer Goods Index. Super continues to gain recognition as a progressive enterprise and was awarded “Enterprise of the Year Award 2013” by the prestigious Singapore Business Awards in April 2013.
Super was further recognized as “Asia’s Top 200 Best Under a Billion” by Forbes in August 2013. AsiaMoney conferred the prestigious ‘Best Managed Mid-Cap Company in Singapore” award to the Group in September 2013 and Asia Pacific Brands Foundation’s The Brand Laureate “Premier Brand ICON Leadership Award 2013” was awarded to Chairman & Managing Director Mr David Teo, for his stewardship of the company.
The Group was included in The Brand Finance Top 50 Singapore Brands 2015 Report and on 16 October 2015, the Group was awarded the Most Transparent Company Award in the F&B for the third time at the annual SIAS Investors’ Choice Awards organized by the Securities Investors Association Singapore (“SIAS”).